Social Media & Digital Marketing Manager

Do you want to be a central part of Visit Greenland's digital marketing, social media, and campaigns and help get the ideas in place, the content out, and reach the right target groups?

At Visit Greenland, we work to support tourism development across the country with a focus on responsible development and local value creation. Interest in Kalaallit Nunaat is growing, and new international connections are making the country more accessible. This creates new opportunities and a greater responsibility for how we engage with the outside world digitally.

Therefore, we are looking for a Social Media & Digital Marketing Manager for our Digital & Communications team in Nuuk.

About the job

You will play a central role in our digital marketing with a particular focus on social media. The role spans from strategy and planning to the daily operation of our channels.

You will help set the direction and translate it into content, campaigns, and concrete initiatives across target groups, markets, and seasons. At the same time, you will work independently with content, community management, Meta Ads, and follow-up on results.

You keep up with developments in social media and digital marketing, are curious about new opportunities, and dare to try things out. You can translate new trends into concrete ideas, formats, and initiatives.

Your main tasks

● Contribute to developing our digital strategy and translating it into concrete content plans and campaigns

● Plan, produce, and publish content on our social media and digital channels

● Create a cohesive thread so that our content, campaigns, and advertising fit well together

● Handle community management – including responding to messages, managing comments, and helping users find their way

● Set up, manage, and optimize ads in Meta Ads Manager

● Run digital campaigns and collaborate with other departments on related PR efforts

● Follow up on campaigns and content and use data to continuously improve our efforts

● Keep an eye on trends in social media, digital marketing, and travel behavior and assess how we can best use them with us

● Plan and coordinate content production trips in Greenland and ensure a good pipeline of content from across the country

● Advise colleagues on digital communication and channel selection

About you

You have solid experience in digital marketing, social media, and content production and are used to taking responsibility for your tasks.

You can drive a task from idea to execution, maintain an overview, and take the next step yourself. At the same time, you thrive on collaborating and sparring with others.

You are curious, dare to try new things, and keep up with how social media and digital platforms are evolving. You can experiment and adjust along the way, but also stay focused on the direction and get things done.

Professional competencies

● Can work independently in Meta Ads Manager and drive digital campaigns from idea to execution

● Has a good eye for text, images, and video and understands what works on different platforms

● Actively uses data to assess and improve your work

● Is a strong English communicator, as our content on social media is primarily in English. Greenlandic and Danish are an advantage but not a requirement.

How to apply for the position

The workplace is at Visit Greenland's office in Nuuk.

Salary and employment conditions are negotiated individually based on qualifications and experience.

There may be travel activity associated with the position.

We wish for a start as soon as possible – but we are happy to wait for the right person.

Applications are processed continuously, so please send your application as soon as possible to Mirjam Johannesen, Head of Digital & Communications, at mirjam@visitgreenland.com.

About Visit Greenland

Visit Greenland is Greenland's national tourism board and is 100% self-governing. Visit Greenland promotes Greenland as an adventure destination through marketing and market development, both internationally and in collaboration with Visit Greenland's stakeholders in Greenland.

Read more about the organization here